Defining the Mission and Goals by design

Startup Programme  had a vision of creating a cohesive connection between their logo and the content across various social media channels, analog products, Google Ads, Facebook Ads, and Instagram Ads. Their mission was to execute this thematic consistency to make their target audience more visible and recognizable through their advertisements.

They also desired that the marketing strategy would remain accessible for future use and that the brand expression would remain consistent. Together, we believe that the outcome aligns with the vision and meets FFE’s objective of maintaining this thematic consistency. The strategy has proven to be highly successful, as the Foundation’s Facebook page had approximately 500 followers when the project began, and it has now grown to 5,700 followers. Having a clean design strategy and effective branding played a crucial role in helping my client reach their target audience.

Discovering the “red thread” for your business can be of paramount importance. It is a valuable exercise to reflect on who you are, what you stand for, and how this identity can be visually represented, making your business easily recognizab